Project
Overview

Italian/Swiss Jazz Festival

We had the honor and pleasure of designing the brand and coordinated image for the Italian/Swiss Jazz Festival. This event, inaugurated in 2021, was organized under the auspices of the Italian Consulate in Basel and the Comites of Basel, with the high patronage of the Italian Embassy in Switzerland.

Our project aimed to showcase Italian excellence in Switzerland in the musical arena, creating opportunities for exchange and growth in both education and professional realms through interaction with professional Italian and Swiss musicians.

Strategy
and approach

In developing the design, we focused on keywords such as “excellence-collaboration” between the two nations and “energy- dynamism” inherent in jazz.

The official typeface chosen was Forma, created by Aldo Novarese in 1968 as an Italian counter to Helvetica, the globally recognized Swiss font (which also features in the brand). This choice symbolized a typographic collaboration between cultures, pairing these two historic typefaces to reflect the festival’s spirit of artistic and cultural unity.